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United KingdomFreight ForwarderBirmingham, UK
BritLog International
A UK forwarder unlocks margin through offshore pricing and quotation desk.
Team Size
16 FTE
Duration
10 months
Cost Saved
57%
Challenge
The problem
Sales team spent 40% of their time on quotations and rate sheet maintenance — leaving little time for hunting new accounts.
Solution
What Operanta did
Operanta built a dedicated 16-person pricing & quotations desk: spot quote turnaround, carrier rate negotiation support, tender response preparation, and CRM hygiene.
Result
The outcome
- Quote turnaround time: 36 minutes (down from 6 hours)
- Win rate on quoted business up from 22% to 34%
- Sales team freed up for 11 new key account wins
- Revenue per salesperson up 41%