OPERANTA
Service · SDR Desk

Meetings on your BDMs' calendars — every week.

Offshore SDRs prospecting, qualifying and booking meetings for freight forwarder BDMs and account executives.

55–65%
Cost saved vs local hire
<4 hr
First response time
99%+
Quality target
30 days
Pilot go-live

Overview

Freight forwarding sales is a meeting business. The BDM or AE who gets in front of the right shipper wins the account. Operanta's SDR desk feeds that top-of-funnel with a dedicated offshore team of SDRs prospecting against your ICP, qualifying against your BANT / MEDDIC rules, and booking meetings directly onto your BDMs' calendars.

Why offshore SDRs work in freight

The SDR role is script-driven, tool-heavy and hard to hire onshore at economical rates. A dedicated offshore desk running against your ICP, your CRM and your calendaring stack delivers the same top-of-funnel outcome at 55–65% of local cost.

  • Prospecting against your ICP and firmographic filters
  • Multi-channel outreach (email, phone, LinkedIn)
  • Qualification against your BANT / MEDDIC rules
  • Meeting booking directly onto BDM calendars
  • Weekly meetings-booked KPI against your target
  • CRM update on every touch and stage progression

SDR desk scope

Prospecting

  • ICP-aligned list building from your enrichment stack
  • Multi-channel sequences (email, phone, LinkedIn)
  • A/B testing of subject lines and sequences
  • Persona-specific talk tracks
  • Compliance with your outreach and permission rules

Qualification

  • BANT / MEDDIC qualification calls
  • Discovery notes captured to your CRM
  • Meeting agenda preparation for BDMs
  • Objection handling per your playbook
  • Handoff SLA to BDM

Reporting

  • Weekly meetings-booked KPI
  • Sequence and channel performance
  • Reply and positive-response rates
  • Pipeline-generated attribution
  • Monthly review with commercial leadership

How we onboard this desk

1

Discovery

30-minute call to scope volume, TMS, SOPs and offshore-able tasks.

2

Workflow audit

We document your as-is process and highlight high-leverage offshore work.

3

SOP build

Co-authored SOPs, screen recordings, quality gates and QC framework.

4

Pilot (30 days)

Single specialist runs a controlled pilot on a sub-set of work.

5

Scale

Phased ramp to full team strength with named team lead.

6

Monthly review

Scorecard, optimisation opportunities and capacity planning.

Industries we serve with Inside Sales & SDR Support

  • International freight forwarders (Tier 1 and SME)
  • Non-Vessel Operating Common Carriers (NVOCCs)
  • Customs brokers and trade compliance practices
  • 3PL, contract logistics and warehousing operators
  • Digital freight platforms and forwarders

Frequently asked questions

Do SDRs speak native English?

Yes — our SDRs are trained in native-quality business English for freight forwarding conversations. Bilingual French and Spanish are available on request.

What is a realistic monthly meetings target?

For a mid-market freight forwarder with a clean ICP list, 12–24 qualified meetings per SDR per month is typical after 60 days of ramp.

Do you provide the data source?

You provide the ICP definition and enrichment source (ZoomInfo, Cognism, Apollo etc.). We do not resell data.

How do you handle brand voice?

SOPs are co-authored with your commercial lead, including sequences, subject lines, talk tracks and objection handling. Approval on all outbound copy is retained by you.

Is this GDPR / CCPA / CAN-SPAM compliant?

Yes. Our outbound follows your consent and permission rules and applies opt-out mechanics on every channel.

Feed your BDMs more meetings.

Book a discovery call. We will scope an SDR pilot on your ICP and propose a 60-day plan.